The
European food market is changing rapidly, driven by reduced market
intervention for agricultural and food products, globalisation,
new consumer trends as well as stricter environmental, food safety
and food quality regulations. These developments impose
challenges and provide new opportunities for all levels of the
European food chains, from farmer to retailer.
In
this respect the kind of B2B (business-to-business) relationship
selected by food chain actors might become of increasing relevance.
The FOODCOMM research project aims at
finding
out which type of B2B relationship and kind of communication
dominate in the different food sectors of selected EU countries,
identifying
the economic, social and cultural factors that have an influence
on the type and quality of communication and economic relationships
among enterprises in the food sector,
obtaining
first insights on the relevance the type and quality of communication
and economic relationships has on the performance of enterprises
and food chains.
The
outcome of the project will derive industry measures to enhance
sustainable economic relationships and communication within the
food chains and as well as provide recommendations for potential
EU policy development.
The
research team of the FOODCOMM project would like to ask you to
share your business experience and knowledge by answering this
questionnaire. Your responses will greatly help to better
understand B2B communication and relationships in European food
chain.
You
too will benefit from participating in this survey. After
you have filled in the questionnaire we will provide you automatically
with a benchmark which allows you to compare your business with
regard to the type, intensity and quality of your B2B relationships
and communication relations relative to other comparable farms
or companies.
Thank
you very much for your support to bring this project to success.
